Commercial and Technical leadership deployment across the US–Europe corridor.
Revenue leaders and the teams that scale them.
Engineering and product leaders and the systems they build.
The CRO shapes the technical hire. The VP Engineering shapes what the CRO can sell. The sequence of those decisions, who goes first and how the second hire calibrates against the first, determines whether the build compounds or fragments. Running both practices under one partner means those decisions are made with full visibility, not across inboxes.
It’s rarely just leadership. Behind every VP Sales is a presales team that has to understand the platform. Behind every VP Engineering is a solutions architecture function that shapes the commercial conversation. One engagement covers the whole build.

“We came to AJR through a portfolio company in our investor network at a point when we needed to scale quickly across both commercial and technical functions. They deployed across both practices: US market entry on the GTM side and platform and engineering in the UK. Richard, Greg and the team understood what we were building and didn’t overcomplicate it.”